Table of Contents

1. Key Highlights:
2. Introduction
3. The Market Trends: Heritage Luxury Brands on the Rise
4. Growth of Emerging Designers
5. The Role of Social Media and Online Marketplaces
6. Transformative Fashion Trends for Fall 2025
7. Jewelry and Resale Value
8. Handbag Trends: Daily Appeal
9. Watch Trends: Collectible Classics
10. Conclusion

Key Highlights:

• eBay's latest Watchlist trend report reveals significant growth in the secondhand luxury market, emphasizing heritage brands and emerging designers.
• Luxury brands like Louis Vuitton, Chanel, and Hermès lead in listings, while brands such as Goyard and Wales Bonner experience substantial growth in sales.
• The report identifies five key fall fashion trends: tactile opulence, statement silhouettes, nature meets nightlife, fit fluidity, and details laden with drama.

Introduction

As the fashion world gears up for another season of innovation and reinvention during the Fall 2025 fashion month, eBay has released its insightful Watchlist trend report, shedding light on the evolving dynamics of the luxury secondhand market. Leveraging data from over 134 million global users, eBay's analysis includes key insights from their expert stylist, Brie Welch, who offers a glimpse into what is on the shopping radar for this fall.

The rise of sustainability and conscious consumerism has shifted the luxury shopping paradigm, allowing pre-loved fashion to take center stage. With increasing numbers of consumers seeking to buy secondhand, eBay's report highlights not only the heritage brands that remain coveted but also the emerging talents making a significant mark in the industry. This article will delve deep into the findings of the report, exploring the burgeoning trends in luxury fashion and what they mean for both consumers and the fashion industry at large.

The Market Trends: Heritage Luxury Brands on the Rise

In a landscape where luxury becomes increasingly accessible through secondhand purchases, established brands are experiencing a surge in popularity. eBay's report indicates that among the most purchased brands for 2025, heritage labels are dominating. Louis Vuitton leads the pack with over 2.6 million listings, following closely behind are Chanel and Hermès with 1.7 million and 1.4 million listings, respectively.

The factors contributing to this growth can be attributed to a renewed focus on creativity within these brands. High-profile shifts, such as Matthieu Blazy's incoming direction at Chanel and Jonathan Anderson's acclaimed resurgence with Dior, invigorate interest and desirability. Burberry's return to prominence under the leadership of Daniel Lee and Joshua Schulman signals a revitalized brand ethos that speaks to both heritage and modern luxury.

Growth of Emerging Designers

While heritage brands maintain their stronghold, eBay's report shines a spotlight on the significant traction gained by emerging designers. Brands such as Goyard, Wales Bonner, and Longchamp have noted impressive growth rates in pre-loved items sold. For instance, Goyard's sales surged by 47% from January to May 2025, while Wales Bonner experienced growth of 43%.

Moreover, innovative talents like Willy Chavarria and Martine Rose are charting new territories within the fashion agenda. Chavarria's narrative-driven designs garnered a commendable 400% increase in global searches, indicating that consumers are not only buying clothes but are also invested in the stories behind them. Rose's contribution, revered for her unique menswear approach, reflects a growing appeal for avant-garde styles, marked by an 18% increase in search visibility year-over-year.

The Role of Social Media and Online Marketplaces

The report credits digital platforms as key players in transforming consumer interactions with brands. With the increasing role of social media in shaping fashion trends, the importance of visibility and engagement on these platforms cannot be overstated. Brands like Coperni and Chloé have harnessed social media effectively to boost their visibility. Coperni, for example, known for its remarkable spray-on dress concept, benefitted from a 177% increase in global searches, showcasing how innovative designs captured the zeitgeist.

eBay, being a major online marketplace, also highlights how the consumer's growing acceptance of secondhand luxury is reshaping purchasing behaviors. As buyers become more accustomed to exploring platforms for unique finds, secondhand luxury is transitioning from a niche market to a mainstream trend.

Transformative Fashion Trends for Fall 2025

Delving into fashion trends, Brie Welch identifies five standout themes for Fall 2025, collectively referred to as tactile opulence, statement silhouettes, nature meets nightlife, fit fluidity, and drama in the details.

Tactile Opulence

The charm of tactile opulence lies in the sensory appeal of luxurious materials. The trend emphasizes the comfort and touchability of fabrics. Expect to see garments featuring soft knits, plush textures, and handbags like Bottega Veneta's Intercciato bag making waves. This trend underlines the importance of not just how clothing looks, but how it feels against the skin.

Statement Silhouettes

The push for statement silhouettes showcases pronounced shapes and structured designs. Fashion enthusiasts are gravitating towards artistic expressions in clothing that mix traditional femininity with relaxed tailoring elements. Cropped cardigans for women and boxy-tailored suits for men embrace a modern aesthetic that breaks conventional fashion barriers.

Nature Meets Nightlife

The fusion of natural hues and lively nightlife elements bridges two seemingly disparate worlds. With color palettes favoring rich, earthy tones and new interpretations of animal prints, this trend encapsulates energy and vibrancy. Oversized sunglasses and bold silhouettes mark a new era where day and night collections are seamlessly intertwined.

Fit Fluidity

As the boundaries of traditional gender-specific clothing blur, fit fluidity invites shoppers to experience a diverse range of styles. With maximalist trenches, comfortable Bermuda shorts, and loafers with unique twists, the trend speaks to a more progressive understanding of fashion identity—one that reflects individual choice over strict definitions.

Drama in the Details

Dramatic statements arise from accessories that elevate even the simplest outfits. Expect to see oversized brooches, bags that double as statement pieces, and bold necklaces adding flair. The essence of this trend lies in juxtaposition—combining subtlety with boldness, resulting in an outfit that possesses both elegance and panache.

Jewelry and Resale Value

The luxury jewelry market also registers significant trends in resale value, especially regarding heirloom items. According to eBay's findings, while Hermès is traditionally associated with high resale values, a surprise contender is emerging: Van Cleef & Arpels, boasting a remarkable 90% increase in resale value. Luxury jewelry is increasingly treated as a strategic investment, changing how consumers perceive purchases in this sector.

The exclusivity and timelessness of heirloom jewelry amplify its value as future investments. Consumers are now seeking pieces that retain their worth or appreciate over time, highlighting a shift in mindset towards purchases made with longevity and legacy in mind.

Handbag Trends: Daily Appeal

Among handbags, which remain an enduring staple of luxury fashion, several key pieces are registering substantial price growth. The Gucci Blondie bag and The Row’s Park Tote have each appreciated by 50%, while classics like Hermès’ Herbag and Miu Miu’s Arcadie bag are up by 39% and 43%, respectively. Products that blend functionality with aesthetic appeal are becoming revered not only for their luxury status but also for their everyday practicality.

Consumers now favor bags that complement their daily lives while still making a fashionable statement. This trend highlights a shift towards items that can transition seamlessly from casual to luxurious settings, aligning with the broader movement towards versatile fashion.

Watch Trends: Collectible Classics

In the realm of luxury watches, collectors are showing increasing interest in pieces that possess both rarity and unique character. The eBay report highlights that watches like Bulova's Sutton Classic have seen price growth of 58%, while renowned brands like Breitling and Bulgari are also commanding a premium. Luxury watches remain timeless collectibles, reflecting shifts in consumer behavior toward investments with lasting significance.

Buyers actively pursue pieces that reflect personal narratives and taste, ensuring that their acquisitions resonate on both an aesthetic and emotional level. As with handbags, consumers are prioritizing timelessness and distinctiveness in their watch purchases.

Conclusion

The findings from eBay's Watchlist trend report for Fall 2025 illustrate an invigorating intersection of established luxury and forward-thinking design. As heritage brands solidify their presence through evolving leadership and innovative marketing strategies, emerging designers are commanding attention and cultivating dedicated followings. With a keen eye on the growing demand for sustainability, eBay's insights mirror broader societal shifts towards a more responsible and conscious consumer culture.

The intriguing trends identified not only set the stage for the upcoming fashion season but also redefine the luxury consumer experience. As shoppers increasingly embrace secondhand luxury, they reaffirm a collective desire for authenticity and meaning in their fashion choices.

FAQ

What is the 'Watchlist Trend Report' by eBay? The Watchlist Trend Report is an analytical overview released by eBay, focusing on trends in the secondhand luxury market, based on real-time data from global users and purchases.

Which brands are leading in listings on eBay? Louis Vuitton, Chanel, and Hermès are the leading brands on eBay, with millions of listings driving interest in heritage luxury.

How are emerging designers performing in the secondhand market? Emerging designers like Goyard and Wales Bonner are experiencing substantial growth, indicating a shift in consumer interest toward newer voices in luxury.

What are the main fashion trends for Fall 2025? Key trends identified include tactile opulence, statement silhouettes, nature meets nightlife, fit fluidity, and dramatic details in accessories.

How is resale value perceived in the luxury jewelry market? Consumers are considering heirloom jewelry as investment pieces, with brands like Van Cleef & Arpels experiencing significant increases in resale value.

What do buyers seek in luxury handbags and watches? Current trends suggest buyers prioritize functionality alongside luxury, seeking iconic styles that can transition between different settings while retaining their shine and market value.