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Table of Contents Key Highlights Introduction The Scope of Counterfeit Purchases Understanding Consumer Behavior Attribution of Responsibility Consumer Complaints: An Insight into the Counterfeit Landscape The Risks of Online Platforms The Call for Action Enhancing Consumer Awareness and Protection Regulatory Frameworks: The Role of Policy Makers Case Studies: Successful Strategies to Combat Counterfeit Goods The Path Forward: Collective Responsibility Key Highlights Over 58% of South Korean consumers who accidentally purchase counterfeit goods do not seek refunds due to perceived complexities...