Table of Contents

1. Key Highlights:
2. Introduction
3. Michael Rider’s Return: Shaping Celine’s Contemporary Code
4. Rodeo Drive as Strategic Address: Why Location Matters
5. Interior Language: Residential Comfort Meets Gallery Precision
6. Merchandising as Messaging: Scarves, Soft Triomphe and the Aesthetic Gesture
7. Product Assortment and Client Offerings
8. The Broader U.S. Expansion: A Network Strategy
9. Experiential Retail: Why Stores Still Matter
10. Art, Heritage and Cultural Positioning
11. Comparative Context: How Celine’s Flagship Fits Industry Trends
12. Consumer Behavior and Market Signals
13. Operational Considerations and Clienteling
14. Implications for Local Retail and Beverly Hills
15. Risks and Opportunities
16. What Shoppers Can Expect: The In-Store Experience
17. Branding Through Materiality: How Finishes Convey Value
18. The Role of Music and Object Placement
19. Events, Partnerships and Cultural Programming
20. Practical Considerations for Clients and Neighbors
21. Looking Ahead: What This Flagship Signals for Celine
22. FAQ

Key Highlights:

• Celine has opened a 5,500-square-foot, two-level flagship at 309 Rodeo Drive in Beverly Hills, showcasing Michael Rider’s aesthetic with residential furnishings, curated artworks and unconventional merchandising that foregrounds scarves and the Soft Triomphe bag line.
• The Rodeo Drive relocation reflects Celine’s accelerated U.S. expansion under LVMH ownership; the house plans 36 stores in the United States by the end of 2026 and has been opening boutiques across key markets from Scottsdale to Bal Harbour.
• The flagship blends a museum-like presentation with homey touches—veined marble, chevron hardwood, vintage furniture and integrated lighting—while offering men’s and women’s ready-to-wear, leather goods, beauty, home items, and a private VIP floor for appointments.

Introduction

Celine’s arrival on Rodeo Drive is both an architectural statement and a strategic marker. The new flagship at 309 Rodeo Drive consolidates the French house’s confidence in the U.S. marketplace and offers a clear reading of Michael Rider’s renewed creative direction. Rider has reworked the boutique into a lived-in gallery: handbags and accessories sit on illuminated stone shelves and glass vitrines; silk scarves hang from wooden pegs as if draped over a wardrobe; area rugs and period furniture create the intimacy of a Parisian salon. The result is a store that reads as retail, residence and exhibition space at once—an environment designed to translate Celine’s quietly assertive aesthetic into an experiential encounter for clients arriving in the luxury corridor of Beverly Hills.

This flagship opens amid sustained momentum for the brand and signals an intensified effort to translate runway narratives into retail language. It is an example of how contemporary luxury houses use physical stores not only to sell product but to communicate craft, heritage and a point of view. The Rodeo Drive boutique’s finishes, merchandising choices and private client services all underscore that strategy: deliberate restraint mixed with moments of theatrical display, art that legitimates the environment, and private spaces for bespoke attention. For Celine, the store functions as a cultural ambassador—an attempt to render the “Parisian woman” Michael Rider portrays as tangible in a city that prizes both glamour and subtlety.

Michael Rider’s Return: Shaping Celine’s Contemporary Code

Michael Rider’s appointment as creative director in early 2025 marked a return to a house he served for a decade. Between 2008 and 2018, he was design director of ready-to-wear under Phoebe Philo—years often credited with defining a modern conception of quiet luxury. His reemergence at Celine brings institutional memory together with the perspective he developed as creative director at Polo Ralph Lauren.

The Rodeo Drive flagship is a first tangible retail expression of Rider’s second tenure. Inside, his signature shows up in details both obvious and subtle. A prominent wood-and-steel speaker by Matéo Garcia Audio, previously featured in Rider’s fall 2026 show, anchors the space as a sculptural object. Scarves hang from wooden pegs, not folded or boxed, insisting on movement and tactility. Handbags are sometimes displayed in what appears to be a casual jumble, a visual shorthand for nonchalance and ease—qualities Rider and Celine’s CEO describe as central to the brand’s woman: stylish, alluring and comfortable in her own skin.

Rider’s visual language privileges authenticity and optimism while maintaining what Celine calls “Parisian-ness.” That blend is visible in the Soft Triomphe bags that the brand says are resonating with American customers: the lineage of Triomphe hardware nods to Celine’s heritage even as silhouettes and finishing emphasize relaxed luxury. The merchandising choices in Beverly Hills are designed to translate runway narratives—form and gesture—into objects customers can inhabit.

Rodeo Drive as Strategic Address: Why Location Matters

Rodeo Drive is not merely a street; it is a global shorthand for luxury. A boutique on this corridor communicates prestige, visibility to international visitors and proximity to a client base with high purchasing power. Celine’s move to 309 Rodeo Drive is framed by the brand as a relocation that reflects confidence in the U.S. market—one described by company leadership as having shown “strong traction.”

Flagships serve multiple uses for luxury groups. They provide scale for comprehensive assortments that department stores or smaller boutiques cannot always accommodate; they allow brands to stage theatrical or immersive retail experiences; and they act as marketing anchors, generating earned media and signaling commitment to a market. Celine’s Rodeo Drive flagship performs all three. It presents the full breadth of the brand—men’s and women’s ready-to-wear, leather goods, accessories, perfumes, beauty and select home items—while offering a writable canvas for Rider’s visual merchandising and art choices.

The U.S. remains a crucial market for brands under the luxury conglomerate LVMH, which controls Celine. American consumers are a major revenue source and often show early willingness to adopt new house directions. For Celine, a high-profile flagship in Beverly Hills does more than sell goods; it stages an argument about the brand’s future identity in front of both local clientele and the international tourists who frequent Rodeo Drive.

Interior Language: Residential Comfort Meets Gallery Precision

The flagship’s interior reads like a cross between a Parisian apartment and a modern gallery. Pale stone and dramatically veined marble form luminous surfaces; warm wood and expanses of mirror create depth; linear lighting is integrated into ceilings and fixtures to produce calibrated brightness without glare. These considerations serve both form and function: they frame merchandise while making the space feel simultaneously curated and intimate.

Furniture and decorative choices play a major role. The store incorporates vintage wooden furniture, antique bronze shelving and chevron hardwood flooring—references that evoke European domestic interiors. Cream sofas, a pink upholstered armchair with a dark wood frame and low coffee tables are arranged on off-white rugs, suggesting a living room more than a sales floor. These elements encourage customers to linger and to see products—scarves, handbags, jewelry—not as impulse buys but as pieces that belong in a life.

Artworks by Jean Fautrier, Andy Warhol, David Armstrong and Kai Nielsen are set throughout, adding layers of cultural capital. The inclusion of artworks functions as legitimizing décor: it situates Celine within a broader cultural conversation and gives the store the mood of a private collection. Art and architecture together create an atmosphere where product can be considered as objects of taste rather than commodities.

Display choices underscore a careful balancing act between order and informality. Handbags sit spaced along illuminated stone shelves and glass-and-metal vitrines, footwear is arranged on long, backlit shelves, and sunglasses appear in stacked light-box displays. Smaller accessories, like silk scarves and small leather goods, reside in glass cases alongside playful charms. Jewelry is given a darker, more intimate treatment—displayed against black panels to accentuate sparkle. The overall choreography moves customers through interconnected zones that feel deliberate rather than compartmentalized.

Merchandising as Messaging: Scarves, Soft Triomphe and the Aesthetic Gesture

Visual merchandising at the Rodeo Drive boutique reads as a curated essay on Celine’s priorities under Rider. Scarves, elevated to symbolic status, dangle from wooden pegs—a gesture that emphasizes drape, texture and the tactile qualities of silk. Displaying scarves as if they were casually hung from a dressing peg communicates something about how the brand wants these items to be used: not merely as accessories but as habitual, everyday signifiers of taste.

Handbags are presented in varied postures; some are carefully spaced on illuminated stone shelves, others staged in a more haphazard cluster. That “jumble” approach signals casual luxury and allows the product to generate a narrative of discovery. This sort of juxtaposition contrasts with ultra-pristine displays where every item sits in isolation, and instead invites the customer to imagine the bag within a lived context.

The Soft Triomphe bag line receives particular emphasis. The Triomphe motif—expressed through buckles and hardware—remains a house hallmark, and these iterations are described as resonating with U.S. buyers. The store also showcases belts with Triomphe buckles, sustaining a visual through-line across categories. This is merchandising as branding: repeated motifs create recognition, encourage cross-category purchase and anchor a seasonal narrative within the house’s longer-term iconography.

Merchandising choices extend to small, curated accents: charms displayed with small leather goods, light-box presentations for sunglasses and glass cases for delicate items. Each choice manages sightlines, controls focus and creates moments of intimacy. The combination of theatrical and domestic modes of presentation communicates a confidence in the product’s desirability without resorting to overt spectacle.

Product Assortment and Client Offerings

The Rodeo Drive flagship carries a comprehensive assortment. Men’s and women’s ready-to-wear shares space with leather goods and accessories; perfumes, beauty products and select home items round out the assortment. This breadth allows the store to serve a range of buyers—from international shoppers arriving to purchase an iconic leather piece to local clients seeking beauty or home items.

The spatial layout informs purchasing behavior. Entry opens into a bright accessories area: a conscious decision that places high-margin items in immediate view and sets the tone for the visit. Ready-to-wear is displayed on streamlined black rails against stone, wood and mirrored panels—an architecture that foregrounds silhouettes and fabric fall. Footwear and belts occupy dedicated, well-lit zones that make comparison and selection straightforward. Jewelry and smaller accessories receive protected, glass-cased presentations that both highlight and preserve their perceived value.

Upstairs, a private VIP floor provides discretion for high-value transactions and bespoke consultations. Private appointments in a quieter environment reinforce clienteling strategies: personal attention, privacy and the ability to stage exclusive showings or customization. This dual-floor approach—public spectacle downstairs and intimate service upstairs—creates a gradient of access that luxury clients expect. It supports both the impulse-of-the-moment purchase and the longer-term relationship-building that drives repeat business.

The Broader U.S. Expansion: A Network Strategy

Celine’s Rodeo Drive opening is a node in a broader expansion across the United States. The brand currently operates stand-alone stores in California at South Coast Plaza, Fashion Valley in San Diego, Valley Fair San Jose and Westfield Topanga, and maintains a presence in Honolulu’s Ala Moana. Over the summer, Celine opened a boutique in Scottsdale and has additional openings planned in Bal Harbour in Miami Beach and Aventura, Fla. The brand aims to reach 36 stores in the U.S. by the end of 2026.

This network approach reflects two strategic insights. First, luxury retail is increasingly omni-local: brands maintain a mix of high-traffic urban flagships and regional boutiques that serve affluent suburban or resort communities. Second, scale matters for visibility and service. A larger physical footprint enables a brand to present season-spanning assortments and to deploy clienteling resources more effectively across geographies.

The U.S. strategy follows predictable patterns: flagship presence in gateway luxury corridors—Rodeo Drive, Bal Harbour—paired with boutique placements in top-performing malls and regional hubs. Each location offers a different customer mix and purpose: flagships serve as cultural and commercial beacons; regional boutiques capture steady local spend and provide convenient access for repeat buyers.

Experiential Retail: Why Stores Still Matter

Retailers across luxury categories have pursued an intensified focus on the in-store experience. Celine’s Rodeo Drive flagship demonstrates why: a physical environment enables control over every sensory element of brand expression—lighting, texture, sound, layout and hospitality. Those elements collectively foster a sense of belonging, aspiration and purchase justification that screens alone struggle to generate.

The presence of artworks, residential furnishings and curated lighting creates an environment where time is extended. Customers stay longer, encounter more product, and receive a framed narrative about how items fit into a life. Private appointment spaces heighten exclusivity and afford personalized service that cultivates loyalty. For brands, such investments are not merely aesthetic: they are commercial tools. By shaping the shopping experience, a brand maximizes conversion and raises average transaction values.

Even as e-commerce remains an important channel, physical stores function differently in luxury. They are showrooms, branding platforms and service centers. Celine’s Rodeo Drive boutique performs those roles while adding a layer of cultural legitimacy through art and design. The store is a curated environment where product is contextualized—where a soft, draped scarf tells a temperature, a mood, a gesture—and customers can feel the materiality of an object before deciding to purchase.

Art, Heritage and Cultural Positioning

Art in retail is more than decor. Placing works by Jean Fautrier, Andy Warhol, David Armstrong and Kai Nielsen within the space does several things. It claims cultural kinship with modern and contemporary practices, signals the brand’s taste-making ambitions and embeds Celine within a network of artistic references that affluent clients recognize and value. These works add intellectual heft to the environment and turn shopping into a curated cultural engagement.

Heritage motifs—the Triomphe emblem among them—link current collections to a historical continuity. That continuity reassures customers that the brand’s new directions rest upon long-standing visual codes. The store’s careful deployment of both heritage hardware and contemporary silhouettes suggests an approach that prizes evolution over rupture. Rider’s aesthetic, as presented here, aims to honor what has come before while asserting a fresh reading of the Celine woman.

Cultural positioning also has commercial consequences. Artworks attract attention from editorial media and influencers; they provide visual tokens for social sharing; and they allow the store to host events that extend its reach beyond transactional activity. Collectively, these factors help establish the flagship as a cultural venue—one that contributes to the neighborhood’s identity while amplifying the brand’s voice.

Comparative Context: How Celine’s Flagship Fits Industry Trends

The Rodeo Drive flagship aligns with a broader movement in luxury retail toward experiential, art-forward, and residentially appointed stores. Other houses have pursued similar strategies—commissioning artists, designing rooms rather than pure retail floors and integrating hospitality elements into stores. What differentiates Celine’s approach is its calibrated restraint. The design avoids ostentation in favor of quietly assertive choices: high-quality materials, carefully curated art, and merchandising that privileges gesture over glamour.

Celine’s emphasis on scarves and the triomphe motif is also part of a category-wide strategy to foreground accessories as entry points into the house. Accessories often offer higher margins and shorter decision cycles than ready-to-wear, making them valuable drivers of both foot traffic and incremental sales. The store’s accessory-first entry reinforces this logic: lure with immediate, tactile goods and then broaden the customer’s exposure to larger investments.

LVMH’s stewardship provides institutional muscle for such initiatives. The conglomerate routinely leverages its operational capabilities to support flagship openings, marketing and clienteling initiatives. Flagships are significant investments, and LVMH’s backing allows Celine to mount an opening that both creates visual spectacle and meets the logistical demands of high-touch service—private appointments, client lists and inventory depth.

Consumer Behavior and Market Signals

American buyers have shown responsiveness to Celine’s new creative chapter. The brand’s leadership describes the U.S. market as responding “particularly well” to Rider’s designs. That responsiveness likely reflects a combination of factors: appetite for quietly contemporary luxury, the cachet of Parisian design codes, and an appetite for accessories that signal taste without ostentation.

The Rodeo Drive flagship positions Celine to capture both local spend and international tourism. Beverly Hills draws high-net-worth domestic customers and global visitors whose purchases often anticipate travel retail behavior—buyers who choose to acquire emblematic pieces while abroad or on leisure trips. A Rodeo Drive address increases the chance that Celine’s handbags and accessories will be seen by an audience primed for luxury acquisition.

Moreover, the boutique’s residential design and curated art appeal to customers who purchase based on lifestyle alignment. When a store conveys a coherent aesthetic, customers are more likely to build wardrobes around the house’s language. The merchandising signals encourage cross-category buying: a scarf caught on a wooden peg invites consideration of a matching bag; a Triomphe belt suggests a leather bag with complementary hardware.

Operational Considerations and Clienteling

Behind the visuals is a practical operation: inventory management for a two-level, full-assortment store, staff trained for high-end service and the logistical coordination required for private appointments. The VIP floor upstairs is a concrete expression of a clienteling philosophy that privileges privacy, time and personalization.

Clienteling in luxury retail is resource-intensive: staff must maintain bespoke relationships, anticipate client needs, and facilitate purchases across channels. Staff training covers product knowledge, fit and styling, as well as soft skills—how to host, how to advise without pressuring, and how to frame purchase decisions as extensions of a client’s lifestyle.

The store’s merchandising also requires sophisticated visual planning. Rotating displays, preservation of delicate textiles, and security for small high-value items like jewelry call for coordination between visual teams, sales associates and loss-prevention staff. Lighting design and materials selection—veined marble, glass vitrines, antique bronze shelving—have implications for maintenance and longevity. These operational choices reflect an intention to create a long-term retail environment rather than a temporary pop-up.

Implications for Local Retail and Beverly Hills

Celine’s decision to relocate to Rodeo Drive adds to the corridor’s ongoing evolution as both a shopping destination and a cultural address. Each flagship contributes to foot traffic patterns, the catchment area for surrounding boutiques and the overall perception of the street. When a major house invests in an experiential store, it can attract additional visitors and increase dwell time for the neighborhood as a whole.

Local commercial dynamics also factor into brand decisions. Beverly Hills offers a dense ecosystem of luxury tourism, personal shoppers and stylists whose presence amplifies a flagship’s reach. The Rodeo Drive address also matters for partnerships and events: celebrity sightings, editorial shoots and private client evenings all become more feasible with a high-profile location.

At the same time, the neighborhood imposes expectations. Stores there must operate at a performance level commensurate with the prestige of the street: flawless service, consistent inventory, and brand experiences that meet the anticipations of both local and international shoppers.

Risks and Opportunities

No retail expansion is without risk. Economic fluctuations, shifts in travel patterns and changes in local consumer sentiment could affect performance. Flagships are capital-intensive, and their returns depend on a sustained alignment between product offerings and customer preferences.

Celine’s opportunities are substantial. The brand benefits from a revival under Rider that appears to resonate with U.S. buyers. The brand’s LVMH backing provides marketing and operational support. The Rodeo Drive store creates a platform for events, exclusive product launches and high-profile engagements that can amplify the house’s cultural influence.

Mitigating risks requires careful product curation, ongoing investment in client relationships and agility in response to marketplace shifts. The brand will need to sustain the novelty that accompanies a new creative direction while ensuring product depth and service consistency across its expanding U.S. network.

What Shoppers Can Expect: The In-Store Experience

Customers arriving at 309 Rodeo Drive will encounter a carefully choreographed retail experience. Entry flows into a striking accessories section: illuminated stone shelves display handbags, glass-and-metal vitrines show select items, and light-box displays showcase sunglasses. Ready-to-wear hangs from streamlined black rails set against panels of stone, wood and mirror. Footwear is presented on long, lighted shelves that aid comparison; belts and Triomphe hardware are displayed together to encourage mix-and-match decisions.

The residential touches—area rugs, cream sofas, a pink armchair—invite lingering. Artworks punctuate the space, offering visual moments that transform shopping into an encounter with culture. Upstairs, the VIP floor provides privacy for clients who prefer appointments away from the activity of the main floor.

Service will emphasize a balance of discretion and attention. Private appointments, tailored styling and the ability to see seasonal assortments in a quiet setting are core parts of the offer. The mix of men’s and women’s collections and the presence of beauty and home items make the store navigable for multiple types of buyers.

For practical details—hours, appointment booking and inventory availability—visitors should consult Celine’s official website or contact the store directly. The business’s public communications note that the Rodeo Drive address opened in mid-August, marking the latest milestone in the house’s expansion in the United States.

Branding Through Materiality: How Finishes Convey Value

Material choices communicate value before a customer examines a price tag. Veined marble conveys permanence and refinement; warm woods suggest craftsmanship; mirrored expanses create perceived space and invite comparison. Celine’s decision to integrate these materials places the brand in a lineage of houses that use architecture and finishes to signal quality.

The chevron hardwood flooring and antique bronze shelving add a sense of history; these elements suggest that the boutique could have been a repurposed apartment or a longtime salon. That illusion of domestic continuity supports the brand’s representation of a “Parisian woman” who lives within a cultivated interior life. Materiality, then, is not mere decoration—it is storytelling.

Lighting completes the composition. Linear, integrated lighting provides even, flattering illumination that supports photography, highlights textures and preserves the mood of the space. It also optimizes visibility for delicate items like jewelry and silk scarves.

The Role of Music and Object Placement

A large wood-and-steel speaker by Matéo Garcia Audio functions as both a prop and a functional device. Sound is a subtle but powerful element of atmosphere. The choice to include a distinctive speaker indicates that music selection and acoustic quality are part of the brand’s sensory programming. Sound can influence mood, shopping time and memory formation; in luxury retail, a measured soundtrack enhances the perceived value of objects and the overall experience.

Object placement—such as clustering handbags or spacing them along lit shelves—manages rhythm and focus. Clusters create narrative vignettes; linear arrangement emphasizes singularity and craftsmanship. These decisions are part of a visual language that directs customers’ attention and encourages different modes of engagement, from discovery browsing to deliberate selection.

Events, Partnerships and Cultural Programming

Flagships increasingly serve as venues for events that extend a brand’s reach: product launches, artist talks, private dinners and editorial collaborations. Celine’s art curation and residential environment make the Rodeo Drive space well suited for such programming. Cultural partnerships—artist commissions or limited-edition releases—can amplify foot traffic and create scarcity-driven demand.

These activations also function as earned-media opportunities. Editors and influencers are more likely to cover an opening that pairs product with art and culture. For a brand in the middle of a creative relaunch, such visibility accelerates narrative adoption and shapes public perception.

Practical Considerations for Clients and Neighbors

For local clients, the store’s comprehensive assortment means that a single visit can satisfy multiple needs: a leather good purchase, a fragrance top-up and a jewelry consultation. For international visitors, Rodeo Drive remains a magnet for luxury shopping; a Celine flagship there simplifies acquisition of highly desirable items.

Neighbors and fellow retailers may see positive spillover effects: increased foot traffic, longer street dwell times and a refreshed perception of the corridor’s cultural offerings. The Rodeo Drive address also means heightened expectations: consistent high-level management and collaboration with local authorities and associations maintain the area’s appeal and operational smoothness.

Looking Ahead: What This Flagship Signals for Celine

The Rodeo Drive flagship articulates a clear set of priorities for Celine under Michael Rider. It emphasizes crafted materials, residential comfort, cultural capital and merchandise strategies that privilege accessories as category leaders. The store’s design choices demonstrate a willingness to invest in a refined, somewhat quiet theatricality—subtle drama rather than spectacle.

As Celine continues its U.S. rollout to reach 36 stores by the end of 2026, this flagship will likely serve as a model for other locations where the brand wants to convey the same balance of Parisian ease and contemporary precision. Its success will depend on sustaining the creative thread across assortments, maintaining service excellence and continuing to align product stories with the lived realities of its clientele.

The Rodeo Drive boutique is not simply a new shopping address. It is a physical thesis about what Celine stands for now: a house that reconciles heritage hardware and modern silhouettes, that values quiet confidence over flash, and that expects customers to respond to an environment as much as to a single object. For a brand navigating a creative relaunch, that is a strategic—and visible—positioning.

FAQ

Q: Where is Celine’s new flagship located? A: The flagship is located at 309 Rodeo Drive in Beverly Hills and opened in mid-August.

Q: How large is the Rodeo Drive store? A: The boutique spans 5,500 square feet across two levels.

Q: Who is the creative director responsible for the new store’s aesthetic? A: Michael Rider, who returned to Celine as creative director in early 2025 after serving as design director at the house from 2008 to 2018 and working at Polo Ralph Lauren.

Q: What categories does the flagship carry? A: The store offers men’s and women’s ready-to-wear, leather goods and accessories, perfumes and beauty products, and select home items. There is also a dedicated jewelry area and a separate VIP floor for private appointments.

Q: What design features distinguish the Rodeo Drive boutique? A: Notable features include pale stone and veined marble surfaces, warm wood, chevron hardwood flooring, antique bronze shelving, mirrored panels, integrated linear lighting, residential furniture (sofas and armchairs), area rugs and curated artworks by artists such as Jean Fautrier and Andy Warhol.

Q: How does the merchandising reflect Michael Rider’s vision? A: Merchandising emphasizes tactile and casual presentation—scarves are displayed on wooden pegs, handbags are sometimes staged in a deliberate jumble, and accessories are foregrounded as key entry points. The Triomphe motif appears across belts and bags, reinforcing brand continuity.

Q: Is Celine expanding elsewhere in the United States? A: Yes. Celine operates stores across California and in Honolulu, opened a boutique in Scottsdale over the summer, and has openings planned in Bal Harbour and Aventura, Fla. The brand aims to reach 36 stores in the U.S. by the end of 2026.

Q: What experience can customers expect inside the store? A: Customers can expect an environment that blends gallery-like curation and domestic warmth, attentive service with options for private appointments upstairs, and a full assortment across goods categories. The store’s design is intended to encourage lingering and considered purchasing.

Q: How does this flagship fit into Celine’s broader strategy? A: The Rodeo Drive boutique is part of a wider U.S. growth plan and serves as both a commercial and cultural statement. It conveys the house’s renewed creative direction under Michael Rider, supports clienteling and events, and positions the brand prominently on an internationally recognized luxury corridor.

Q: Where can I find the store’s hours or book a private appointment? A: For current hours, appointment booking and inventory inquiries, consult Celine’s official website or contact the Rodeo Drive boutique directly.